Saturday, August 1, 2009

Education in India & SEO as a viable career option

With its unending diversity and paradoxes, India never ceases to fascinate. And education in India is one of various other elements that have captured the attention of the world. While the United Nations is worried about the presence of a large number of illiterates, various other countries are amazed by the quality of some of the human resources that the Indian education system has produced.

India churns out technology trained graduates in scores every year and has a huge talent pool. India boasts of some of the best technical and management schools in the world. The quality and structure of the Indian education system is second to none in the world. The emphasis on mathematics and science enables Indian students to rub shoulders with the best minds in the world in numerous universities globally. In America, for example, Indian students outnumber their American counterparts in universities like Stanford, Cornell, and Columbia etc. when it comes to technology and engineering courses. This is the result of a very strong impetus imbibed in each student by the Indian education system, which prepares him to tackle every challenge analytically and in an organized matter, with optimum utilization of available resources.

The growth of the Indian economy in the recent past and the compulsion to sustain it is also forcing the Indian government to accelerate the process of developing all the branches of the Indian education system. Therefore, it would be very interesting to understand and analyze the various structures of education in India, its present condition and future developments.
The present education system in India mainly comprises of primary education, secondary education, senior secondary education and higher education. Elementary education consists of eight years of education. Each of secondary and senior secondary education consists of two years of education. Higher education in India starts after passing the higher secondary education or the 12th standard. Depending on the stream, doing graduation in India can take three to five years. Post graduate courses are generally of two to three years of duration. After completing post graduation, scope for doing research in various educational institutes also remains open.

When it comes to choosing the right career option after completing attaining professional degrees, they have a plethora of choice in various fields like software development, application development, engineering services, technology research, web Design and development etc. One such option can be Search Engine Optimization (SEO), which is gaining significant grounds not only in India, but worldwide, given the gigantic growth of internet based services and product promotion.

In a nutshell, a good SEO analyst can do wonders for an organization by using analytic skills to improve its online presence and make it a numero uno website on any popular web search. SEO has very bright future for someone if he has great analytic skills, because he has to research a lot to sculpt a strategy to beat tough competition on Google and Yahoo, and now Bing. Apart from that, he should possess excellent writing skills which would provide him a definite edge over others.

People often consider SEO as a technical or highly scientific thing, but it’s an art. It's an art of selecting right keywords for a website, it's an art of researching the competitors for those keywords, and it’s an art of defining right strategy for scaling gruesome competition for high rankings. He ought to be a right planner with a great marketing mind. He muss access the needs of website visitors and should provide right information and right tools to them. This will help the organization in attracting a lot of traffic to its website. Only an artist like an SEO professional can work on a website with his unique artistic flare that can ignite sales from any website and generate a high and significant Return on Investment (ROI).

Recent estimates states that Google search engine alone has indexed about 10 billion pages into its databases. Assuming that the other two search engines Yahoo and MSN has indexed just half of what Google has indexed, then this would amount to about 5 billion pages. So, the total number of Web Pages that has been indexed by the three major search engines is about 15 billion Web Pages. Every day new website business are designed and included in the World Wide Web. Obviously, every website owner would wish to see his website on the top 10 list of the search engine results page. With this being the situation you can imagine the kind of demand for SEO professionals is there and would prevail for a very long time to come.

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